At Adiona, putting the customer first is more than a guiding principle—it’s the foundation of our business. In an industry where drivers often feel overcharged, misunderstood, and neglected, we’ve set out to build trust by prioritising fairness and transparency. By leveraging IoT telematics and AI, we deliver data-driven pricing that rewards safer drivers, ensuring they pay less for insurance that reflects their behaviour. This personalised, fair approach helps us tackle the outdated stereotypes and arbitrary risk factors that have eroded trust in traditional motor insurance.
We’re equally committed to simplifying the claims process, which is often a source of stress for customers. Adiona’s digital-first claims journey uses AI to guide customers at every step, offering real-time updates, fast resolutions, and clear communication. Whether it’s automated triaging or self-service options, we focus on restoring customers to their pre-accident state as quickly and painlessly as possible. Our goal isn’t just efficiency—it’s to leave customers feeling supported, valued, and in control.
Putting the customer first also means building long-term relationships and engaging with communities. We’re focused on creating meaningful connections and delivering ongoing value through loyalty programs, driver improvement initiatives, and city-by-city rollouts in underserved regions like Bradford. At Adiona, we believe that customer-centric insurance isn’t just better for drivers—it’s the key to transforming the industry. We’re redefining what customers can expect from their insurers by prioritising fairness, transparency, and simplicity.
