Adiona is transforming motor insurance by embracing Consumer Duty principles, ensuring fairness, personalisation, and transparency for all. By leveraging IoT telematics, we base the pricing on driving behaviour rather than outdated socio-economic factors, offering underserved regions fair and personalised rates. Our community-first approach targets overcharged areas like Bradford, delivering tailored insurance solutions and ensuring our operations align with diverse communities’ needs.
Our digital-first claims experience and proactive risk management showcase our dedication to customer-centric outcomes. We use AI to manage risk by identifying dangerous drivers and fighting fraudulent claims with legally defensible data. This ensures safer roads, reduces costs, and fosters trust. Additionally, our seamless digital claims process minimises delays and provides fair value, aligning with Consumer Duty’s focus on positive customer outcomes.
Adiona’s commitment to transparency and regulatory alignment is unwavering. We refuse to profit from non-fault claims, putting customers’ best interests first. Guided by a compliance-first culture and a leadership team with extensive regulatory expertise in the UK and Gibraltar, we prioritise ethical practices. By combining innovation, fairness, and integrity, Adiona is redefining motor insurance, creating a better future for drivers across the UK.
